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Personal Mythology in Your Professional Narrative

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Your business narrative should be a meaningful and marketable story that connects your past achievements to your ideal customers and clients. During the initial workshop offered by Evergreen Script Services, we guide your New Narrative by creating three pieces: A personal story A business story We then help you fuse the two together to create your Narrative or business story A key element of the personal story is the definition of a personal mythology. Think of your personal mythology like a short but very heightened version of your life story. It often focuses on the peaks and valleys of your life. We can all remember myths about legendary figures from the past - heroes and warriors and visionaries. From Jesus Christ to Calamity Jane, King Arthur to Amelia Earhart. These individuals created, with their life’s journeys, a template that others can follow - particularly others in similar circumstances. Your personal mythology is your own life story - the one that may be of guidance to ot
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The Most Precious Thing

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Recently, a New Zealand business that specializes in Wills and Trusts, recently made news for their unconventional scheduling experiment. For six weeks, they switched to a 4-day work week. They worked four ten-hour days, rather than five eight hours days and apparently, the experiment was so successful that they are considering making it a permanent switch. Productivity was up, while stress was down and overall, employees reported that they found that they had a better work/life balance which made going to work more pleasurable. I've been thinking about this experiment. What are the ways that I can make the time that I'm working more productive, and the time that I'm away from work, more pleasurable? I am constantly reexamining and revising my work schedule. Time management is always a challenge for freelancers like me. It's particularly difficult because I have to actually be at my desk and my computer a large number of hours each week. But I also need to find time for
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Your Business Brand is a Story

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Do you know what the most important part of telling a story is? It’s listening… If you stand in front of person A or person B, you shouldn’t tell your story the exact same way, word for word, to each of them. You need to listen to them, as you share your story, to find out what is meaningful to them. You need to respond, as they react to your story, in order to find what’s most meaningful to them. Think of your story like a rubber band ball.  Each band are the threads or pieces of your story. When you share your story, you need to read your audience and modify your message so that it makes the best connection to that listener or listeners. You have to turn and pivot your rubber band ball, or story, according to your audience. Your business brand is a story. You might choose to tell that story in one way on your website, another way in print and yet another way in social media - because you’re going to connect with different audiences through each medium, and in different ways. As a pro
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