Your Business Brand is a Story

Do you know what the most important part of telling a story is?

It’s listening…

If you stand in front of person A or person B, you shouldn’t tell your story the exact same way, word for word, to each of them.

You need to listen to them, as you share your story, to find out what is meaningful to them. You need to respond, as they react to your story, in order to find what’s most meaningful to them.

Think of your story like a rubber band ball. 

Each band are the threads or pieces of your story. When you share your story, you need to read your audience and modify your message so that it makes the best connection to that listener or listeners. You have to turn and pivot your rubber band ball, or story, according to your audience.

Your business brand is a story. You might choose to tell that story in one way on your website, another way in print and yet another way in social media - because you’re going to connect with different audiences through each medium, and in different ways.

As a professional coach, I help business owners and managers craft, understand and share their stories in creative ways. I would remind you that the best time to create a story is before you have to fix what you’ve already shared.